Product Photography Pricing Guide

February 25, 2025

Product photography pricing varies widely, typically ranging from $25 to $500 per image or hour, depending on factors like type, complexity, and photographer experience. Whether you're a small business owner or a marketing manager, understanding these costs helps you budget effectively for high-quality images that boost online sales.

Factors Affecting Pricing

Several elements influence costs:

  • Type of Photography: Simple white background shots are cheaper than styled (with props) or lifestyle (in use, often with models) images.
  • Number of Images: More images raise costs, though bulk discounts may apply.
  • Product Complexity: Reflective or intricate items take more effort, increasing prices.
  • Product Size: Larger items may need special equipment, adding to fees.
  • Location: Studio shoots cost less than on-location setups with travel.
  • Photographer Experience: Pros charge more for their expertise.
  • Post-Production: Editing and retouching add to the total.
  • Usage Rights: Commercial use, especially for big campaigns, can hike rates.
  • Seasonal Demand: Peak times may see higher prices.
  • Location: Costs differ by city or region.

Pricing Models

Photographers use these common structures:

  • Per Image: Fixed rate per delivered photo, often for white background or styled shots.
  • Per Hour: Based on time spent, good for complex projects.
  • Per Day: Flat rate for a full day, ideal for big shoots.
  • Per Product: Fixed price per item, tiered by complexity.
  • Flat Rates for Packages: Bundled services with set image counts and editing.

Typical Price Ranges

Here's what to expect:

  • White Background: $25–$50 per image + $300–$500 setup fee.
  • Styled or Lifestyle: $50–$200 per image or $2,000–$5,000 for a half-day session.
  • 360-Degree: $93–$500 per video for a dynamic spin.
  • Hourly Rate: $30–$500 per hour, from beginners to pros.

Tips for Hiring

To get the best value:

  • Research photographers and check portfolios.
  • Ask for samples to match your style.
  • Clarify what's included—image count, edits, rights.
  • Review contracts for payment and delivery terms.
  • Prioritize experience for reliable results.

Conclusion

Product photography is a key investment for e-commerce success. By grasping these pricing factors, models, and ranges, you can choose a photographer that fits your needs and budget, ensuring standout visuals for your brand.